Nike Strength
Where raw power meets sculptural elegance: a CGI exploration with Nike Strength.
Nike Strength is a CGI exploration of performance and form. The project reimagines strength equipment through the lens of creative direction, material precision and sculptural design. It investigates how objects of power and utility can be transformed into icons of visual culture when approached with an artistic and conceptual mindset.
Through a series of animated and static renders, DEUXMILLE highlighted the tension between raw force and refined minimalism. Each piece, from weight plates to kettlebells, was conceived as a sculptural object where technical detail meets abstraction and function merges with art. The result is a distinctive visual language that redefines performance gear as both tool and statement.
[static shot]
[researsh & development]
NIKE STRENGHT
nike strengTH
Where raw power meets sculptural elegance: a CGI exploration with Nike Strength.
Nike Strength is a CGI exploration of performance and form. The project reimagines strength equipment through the lens of creative direction, material precision and sculptural design. It investigates how objects of power and utility can be transformed into icons of visual culture when approached with an artistic and conceptual mindset.
Through a series of animated and static renders, DEUXMILLE highlighted the tension between raw force and refined minimalism. Each piece, from weight plates to kettlebells, was conceived as a sculptural object where technical detail meets abstraction and function merges with art. The result is a distinctive visual language that redefines performance gear as both tool and statement.
